TLDR: Conducted UX research to inform pitch for Planned Parenthood Federation of America directors and executives regarding revamping the "Considering Adoption" section of their website.

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Background & Goals

Summary: Planned Parenthood is the most trusted name in reproductive healthcare and sexual education in America, yet their "Considering Adoption" section was not yet aligned with anti-coercive, comprehensive, and reliable information for pregnant people navigating the American private adoption industry where mis/disinformation and coercion are common. In community with seven other system-impacted people, we approached PPFA to pitch a revamp of their adoption information and resources, thereby setting a new national standard. 

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Generative Research Goals: To understand more about user perceptions, feelings, experiences, and challenges with the existing "Considering Adoption" section.  

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Design Research Goals: To create initial recommendations for the site and an engaging pitch deck supporting our case

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Method: User testing, competitive analysis, guerrilla research 

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Key Learnings: 

1. Most users thought the information on the existing site was ok and better than the information given by adoption agencies, however it didn't go far enough to be very useful.

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2. 75% of users said the lack of "real" information about the serious emotional impact of relinquishing a child for adoption was concerning and needed to be addressed.

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3. 100% of users said they trusted Planned Parenthood as a reliable source of reproductive information.

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4. 100% of users suggested one of the most important thing missing is legal information about the rights of pregnant people throughout the adoption process and in the future. 

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For additional findings and learnings please contact elatty@gmail.com